Paper on Twitter
By sylvie | January 6, 2009
And for those of us who follow social networks, a paper by HP Labs on Twitter: Social Networks that Matter: Twitter under the microscope (PDF file), by Bernardo A. Huberman, Daniel M. Romero and Fang Wu, which I found thanks to a link from Liz Lawley.
Scholars, advertisers and political activists see massive online social networks as a representation of social interactions that can be used to study the propagation of ideas, social bond dynamics and viral marketing, among others. But the linked structures of social networks do not reveal actual interactions among people. Scarcity of attention and the daily rythms of life and work makes people default to interacting with those few that matter and that reciprocate their attention. A study of social interactions within Twitter reveals that the driver of usage is a sparse and hidden network of connections underlying the “declared” set of friends and followers.
If you’d prefer just reading an executive summary, Jeremiah Owyang lists the main points of the paper and breaks down what it means for a business audience.
Topics: Social Software |
January 7th, 2009 at 0:02
[…] But, by luck, Daniel Lemire sent me a link to Sylvie Noël’s post about a paper by HP Labs on “Twitter: Social Networks that Matter: Twitter under the microscope” by Bernardo A. Huberman, Daniel M. Romero and Fang Wu. She also pointed to an executive summary by Forrester analyst Jeremiah Owyang. […]